The Book ’n’ Bean is one of those trendy, indie coffee shops that hosts an open mic once a week where postmodern angst flows like wine. I miss that place so much. I was working at a sign business when the owners needed a new sign in front of the business. I was more than happy to not only develop a highly visible identity, but provide a full suite of identity materials. A suite that once delivered, was adapted by the staff as Stamps, Stickers and a host of other improvised identity pieces.

This is one of those projects that I like coming back to with fresh ideas. This flier was one of those, just to help out a bit. All of the art is original and my creation using Adobe Illustrator. It was inspired by both the air brush poster art of the Object Poster and a nod to Movietone news graphics. There has been a recent revival of this type of work in the Gevalia advertising in posters and magazines. I think it is a response to the complexity of much modern design, using abstraction to simplify and elucidate the message.