I finished my latest business card this week, without exception, it never fails to be a gut-wrenching experience. There are many ways that I can define myself, but my business card never captures any of them. This time the decision was made that Silver ink would be used as a 5th color. It was a natural fit, as it holds a special place in my heart and I am trying to sell the idea of the extra ink to every odd client. Note: Silver edge and text.

The ubiquity of silver in most forms of commercial design makes it a great second color for logos, promotional designs, etc. and with this in mind, we will be venturing through my imagination as I remember and illustrate a few good silver ideas. Note: as most monitors can’t display silver, I will be representing it with the gray from illustrators 877c swatch in the Pantone Coated Library. Additionally, all of these designs are vector as Raster Metallic effects will be covered in another article. (more…)

When working on projects for various folks, I am sometimes surprised by their intended level of involvement. Some clients, who control every aspect of their day-to-day business are more hands-off than I could imagine. In fewer cases the opposite is true, a more laid back type of manager with an absolute Jones for the nitty-gritty design. (more…)